At The Reef, we are committed to being servant leaders and giving back to our community. That's why our charitable giving program donates 5% of our profits to community organizations year-round. Here's how it works: Every quarter, we select three non-profit organizations that we believe are benefiting our community and are aligned with The Reef’s company values. After each in-store transaction, our budtenders ask customers to choose which of the listed organizations they would like the profit from their purchase to support. We tally the numbers at the end of the quarter and send each organization a donation. We empower our customers to be active participants in our charitable giving program.